08/21/2013 01:33 pm ET Updated Aug 21, 2013

Top 10 Least Respected Brands In America

Delta is America's least respected brand, according to a new ranking of 100 of the most well-known companies.

Brand consulting firm CoreBrand surveyed more than 10,000 "business decision-makers" and asked them about how they perceived brands in terms of overall reputation, management and investment potential. Coming in on top were PepsiCo and Coca-Cola, which tied for first place.

The chart below shows how the top 10 most respected brands stack up in terms of familiarity and favorability:

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But now on to the good stuff. Here's CoreBrand's list of the least respected brands in America: