01/22/2014 10:51 am ET Updated Mar 24, 2014

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and strategy for distribution;  programmatic and real-time buying;  web original entertainment and news video;  "native" advertising;  interactive advertising;  syndication and discovery -- and other topics.   The conversations will be deeply informative.  In addition to the programming, the participants will enjoy unique off-the-grid networking. The entire program is being produced for video.  We are not producing it live, but will start to publish segments this on Sunday.  Her is the line-up;

Thanks to Videology for being our presenting sponsor. And thanks to AOL On for being out featured sponsor.

Keynote Speakers


Below is the Agenda:


  • 2:05 - 2:13 Post CES: The Changing Platforms of Video ConsumptionAshley J. Swartz  CEO, Furious Mindsw/Andy Plesser  (moderator)
  • 2:15 - 2:25 The Inevitable Automation of the Media Buying Landscape and What it MeansKristi Argyilan, President, Magna Global  U.S.w/Ashley Swartz (moderator)
  • 2:30 - 2:40 Digital Video: Programmatic vs. Channel Driven, Where is the Industry HeadedRob Norman, Global Chief Digital Officer, GroupMw/Ashley Swartz (moderator)
  • 2:45 - 2:55 The State of Digital Video, a New Forrester Report Commissioned by VideologyBrent Gaskamp, SVP, Development, Videologyw/Ashley Swartz  (moderator)
  • 3:00 - 3:10 Project Blue Print:  Report on Cross-Platform Performance by ESPN powered by comsCoreGian Flugoni, Co-founder and Executive Chairman, comsScorew/Ashley Swartz  (moderator)
  • 3:15 - 3:25 Update: XCR Powering Cross-Screen Media PlanningDavid Hohman,  EVP, Global Client Business Partner, Agency Solutions, Nielsenw/Ashley Swartz (moderator)
  • 3:30 - 4:10 Big Data is Moving Digital Video Dollars to TV Gian Fulgoni, comScoreDavid Hohman, NielsenStefan Maris, Global Product Manager, CivolutionAdam Shlachter , SVP, Media DigitasBrian Gleason, MD, North America, Xaxisw/ Ashley Swartz (Moderator)
  • 4:10 - 4:50 Beyond the Desktop:  New Platforms for ConsumptionTal Chalozin, CTO & Co-founder, InnovidErin Sinimo, SVP, Director of Mobility, Starcom WorldwideStephanie Sarofian, Executive Director, Brands, inMobiRitu Trevedi, MD , Digital Marketplace, MediaVestw/ Erick Schonfeld (moderator)
  • 5:00 - 5:45 The New Equation of Content of Creation and StrategyRebecca Howard, GM, Video, The New York TimesSteven Schiffman, GM, Video, The Washington PostRan Harnevo, President, AOL Videow/Erick Schonfeld (moderator)
  • 5:45 - 5:55 How Twitter is Driving Television ViewingLisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Groupw/ Erick Schonfeld (moderator)


  • 8:00 - 8:35 The Emerging Opportunities of Digital Video for Brand AdvertisersRob Norman, Global Chief Digital Officer, GroupMAdam Shlachter, SVP, Media, DigitasRan Harnevo, President, AOL VideoLisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Groupw/  Erick Schonfeld  (moderator)
  • 8:40 - 9:35 Video Advertising: Pricing, Effectiveness and ViewabilityOren Harnevo, CEO, EyeviewRitu Trevedi, MD , Digital Marketplace, MediaVestJim Daily, GM for U.S., eBuzzingCharles Gabriel, SVP for Video Sales, AOLAnthony Risicato, GM, VideoHub (Tremor Video)Kevin Lenane, CEO, Veenomew/ Ashley Swartz  (moderator)
  • 9:40 - 10:20 Driving the Impact of Native Video AdvertisingAdam Singolda, CEO, TaboolaRichard Spalding, CEO, 7th ChamberMitchell Reitchgut, CEO, Jun GroupRichard Kosinski, President, U.S., Unrulyw/ Ashley Swartz (moderator)
  • 10:25 - 10:45 The State of Mobile Video AdvertisingErin Simino,  SVP, Director of Mobility, Starcom WorldwideFrancisco Cordero, GM, Brand Business, U.S. inMobiw/ Ashley Swartz (moderator)
  • 10:50 - 11:20 The New World of Video JournalismAndrew Pergam, Sr. Editor, Video, The Washington PostBill McCandless,  VP, Video,The Bleacher Report/TurnerAndy Plesser, Executive Producer, Beet.TVw/Erick Schonfeld  (moderator)
  • 11:30 - 12:00 Scaling Fast:  New Tools for Video Content CreationErick Schonfeld, Co-founder, TouchCastJosh Weinstein, Founder, YouAreTVw/Andy Plesser  (moderator)
  • 12:00 -  12:20 lunch break
  • 12:20 - 1:10 Programmatic Emerges for the PublishersSean Buckley, VP Platform, SpotXchangeMark Trefgarne, CEO LiverailRoland Hamilton, GM, North America, DailymotionEric Orme, COO, NDNPierre de Grandmaison, Head of Business Development, Teadsw/Ashley Swartz (moderator)
  • 1:10 - 2:00 Programmatic Power for the Agencies and BrandsKristi Argyilan , President Magna Global, U.S.Brian Gleason, MD, Xaxis NABrent Gaskamp,  SVP, VideologyChris Smith, GM Emerging Media and Video, TurnJay VanDerzee, Head of Sales, Media Platforms, GoogleDee Solomon, Chief Marketing Officer, MediaLinkw/Ashley Swartz (moderator)

You can find this post on Beet.TV.