08/24/2011 08:42 am ET Updated Oct 24, 2011

"24-Hour Catwalk," New Fashion Reality Show, To Be Hosted By Alexa Chung (POLL)

Page Six has reported that Lifetime, current home to "Project Runway," is giving British TV personality (and our new neighbor) Alexa Chung her own fashion reality show. The title? “24-hour Catwalk.” The concept? Aspiring designers compete against each other in runway challenges.

The series, set to feature fashion industry professionals like designer Cynthia Rowley, sounds more than familiar -- it sounds like a simple copycat of "Project Runway."

And Bravo's "The Fashion Show." And the upcoming NBC series, "Fashion Star." Not to mention the souped-up "Project Runway" spinoff, "Project Runway All Stars," hosted by model Angela Lindvall.

We can imagine that Chung's new show, which was first mentioned in Women's Wear Daily in late July, will have a hard time finding an audience that isn't already attached to one of the aforementioned shows, not to mention other fashion television like "The Rachel Zoe Project."

It makes us wonder: how much is too much? Do we really need another TV competition in which wide-eyed designer wannabes create dresses made out of newspaper, cry over having to dress "real" women and throwy bitchy bon mots across the workroom in a lead-up to the inevitably "shocking conclusion"?