According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in Q3, per comScore. In fairness, the Reuters' story points out that analysts note Facebook sells display ads "at a significant discount to display ads sold on traditional Web portals such as Yahoo."
One has to think, why is this important? But, then, one becomes distracted by the ever present sense of repetition online.
A quick search on Google (another notable display seller) and there is this from Internet News in 2008.
New figures from comScore are the latest sign that ad business is heating up at social networking giant.
August 27, 2008
By Kenneth Corbin:
Driven by heavy traffic to the popular social network MySpace, News Corp.'s Fox Interactive Media division served more display ads than any other U.S. Web property in June, according to new figures from online metrics firm comScore.
Honestly, do we feel like we're making progress here?