Fiji Water, with annual sales of about $150 million, is but a drop in the bucket of the $15 billion domestic bottled-water industry. But little Fiji could make a big splash on the sustainability front.
Let other companies talk about going carbon neutral. Today, Fiji will announce a plan to be carbon negative -- that is, to more than make up for the greenhouse gases released in the creation, transportation and sales of its product. It will also announce goals for using renewable energy, preserving forests and conserving water -- and it will specify how it will attain them.