08/09/2010 11:43 am ET Updated Dec 06, 2017

Video: Demand Media Readies IPO: Our Chat with Co-Founder Shawn Colo

Los Angeles-based Demand Media is preparing to go public, according to financial filings made pubic on Friday.

The company is in the business of content "farming" -- creating print, photo and video content for newspapers and magazines.  The content is primarily lifestyle focused.

Earlier this year, to get an overview of the company and its strategy, we spoke with co-founder Shawn Colo.  We have republished the interview today.

Also this year, we spoke with Stephen Kydd who heads Demand Studios. He explains the operation of the content creation platform. This video is produced below.

You can find this video on Beet.TV