A New Yahoo Logo Is Coming Soon, But For Now Can We Interest You In These 30 Other Flavors?

This Is Not Yahoo's New Logo (Yet)

Yahoo announced on Wednesday that it's changing its logo... without showing off the actual logo itself.

In an initiative called "30 Days of Change," Yahoo will debut a different version of its famous purple logo across its various websites every day. At the end of the month, the company will settle on an official new look.

"Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation," Kathy Savitt, Yahoo's chief marketing officer, explained. "While the company is rapidly evolving, our logo — the essence of our brand — should too."

new yahoo logo
Yahoo's temporary logo for Wednesday, August 7.

Though CEO Marissa Mayer killed off the logo's trademark symbol last year, there's no need to worry about other aspects of it changing. Yahoo promised that the purple hue and the exclamation point are staying.

It shouldn't come as a surprise that Mayer is doing this intense beta testing. As an executive at Google, she once tested 41 different shades of blue for the toolbar on Google pages.

Every day a different logo will be used on Yahoo's homepage until the real new logo is unveiled on Sept. 4.

Before You Go

1
Advice To Job Hunting Women
"Find something you're passionate about and just love. Passion is really gender-neutralizing," Marissa Mayer said on Martha Stewart's "Women with Vision" television series in 2011.
2
The Pie 'Isn't Big Enough'
"Right now is a great time to be a woman in tech, but there's not enough women in tech," Mayer told a CES2012 panel hosted by CNET. "[I] worry a lot of times the conversation gets really focused on what percentage of the pie is women. And the truth is, the pie isn't big enough. We're not producing enough computer scientist. We're not producing enough product designers. We need a lot more people to keep up with all of these gadgets, all of this technology, all these possibilities."Mayer also commented on the stereotypical culture within the tech world: "There's all kinds of different women who do this. You can wear ruffles, you can be a jock, and you still be a great computer scientist or a great technologist, or a great product designer."
3
Tangible Technology
"There's just huge growth and opportunity. [T]he fact that the technology is now so tangible in our everyday lives, I think, will inspire a lot more women to go into technology -- and I'm really heartened by that," Mayer said for the MAKERS "Women in Tech" interview series in 2012.
4
Internet Empowered
"I consider myself incredibly lucky to be present in a moment in time when this wonderful and powerful medium, the internet, is empowering geeks -- and especially female geeks -- to express and pursue their passions," Meyer said in a 2012 acceptance speech at the Celebrating Change gala. She had just won the International Museum of Women's first-ever Innovator Award.
5
Geekin' Out
"People ask me all the time, 'What is it like to be a woman at Google?' I'm not a women at Google; I'm a geek at Google. And being a geek is just great," she said in an interview for CNN's "Leading Women" series in 2012.

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