03/26/2013 02:37 pm ET Updated Dec 06, 2017

Newscastle Ad Admits Photoshopping 'By Underpaid Interns' (VIDEO)

We've got to give it to Heineken, which owns and produces Newcastle Brown Ale. It's not afraid to laugh at itself (a tiny bit) in a recent ad.

A new series of television commercials for the beer cheekily admits to retouching some shots. "Handcrafted by master brewers, and hand-Photoshopped by underpaid interns," booms a knowing voice-over, followed by the tagline, "Newcastle: No bollocks."

The dinosaurs in hats are a nice touch, too.