05/25/2009 07:32 pm ET Updated May 25, 2011

NPR CEO Vivian Schiller: Newspapers Must Keep Content Free

For Vivian Schiller, CEO and president at NPR and the former head of, the ongoing debate about free vs. subscription for the newspaper industry is clear for her: Free is the way to go.

Not only is there more revenue to be made through advertising, putting up a subscription wall will drive consumer to drive traffic to "lesser quality news content that is free," she told me in the interview. She also speaks about the decision to "ungate" the New York Times Web site.