ENVIRONMENT
06/23/2008 05:12 am ET Updated May 25, 2011

"Incredible Hulk" To Be First Movie With Environmental Seal In Credits

With Edward Norton working both behind the scenes and in front of the camera for the new Hulk movie, we thought he surely must be doing something to reduce the production's environmental footprint.

Thankfully, new details are finally emerging to confirm our hopes. "From the very beginning, Marvel, Universal, Edward Norton and I were all focused on making ('Hulk') a very green production," Producer Gale Anne Hurd said. "One of our very first pre-production meetings with department heads was a green meeting."

To that end, the on-set efforts included a massive reduction in the use of plastic utensils and water bottles. An environmental consultant was even hired to further guide the production. Coupled with greener efforts in set construction, energy usage, resource conservation, recycling and more -- The Hulk is the first film to ever feature feature the Environmental Media Association's Green Seal in the closing credits.

Congrats to to Norton and the producers on their "huge" achievement. We look forward to seeing more green seals up on the big screen.

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