Michael A. Webermann

Michael A. Webermann is the Executive Director of Farm Animal Rights Movement (FARM), where he oversees the Sustained Vegan Advocacy approach to reducing (and eventually eliminating) the number of animals raised and killed for food. He produces literature, advertisements, and videos that expose animal agribusiness, determines how to best bring these messages to key target audiences, and helps develop follow-up resources to make the vegan path fun and easy. Michael also gives presentations to high school and college students, helping them make the connection between companion animals and farmed animals, and he speaks nationally on effective strategies, tactics, and messaging for promoting veganism. www.farmusa.org