YouTube, which was expected to lose $500 million in 2009, probably lost only $200 million last year, helped by a successful advertising strategy, says Ken Auletta who reported these numbers in his best-selling book "Googled: The End of the World as We Know It."
Yesterday I sat down with Auletta in his offices at The New Yorker to chat about Google, YouTube, and the future of digital media.
He expects that YouTube will implement a pay-per-view scheme for select premium content. He sees the inevitable rise this year of paid models for a range of digital media.
In other YouTube news today, a Barclay's analyst says that YouTube will turn a profit this year, Peter Kafka reports on MediaMemo.
Our Series with Ken Auletta
This is the second in a series of interviews we have published with Auletta. Yesterday, we published his perspective on the Google showdown with China and the role of co-founder Sergey Brin. More to come.
This video was originally published on Beet.TV.
Note: We had some really unfortunate noise in the audio for these interviews. Our apologies.