The Shops At Target Lend Retail Space To Small Businesses

Jan 18, 2012

Target has announced plans to launch a new type of design partnership this spring, named The Shops At Target, that will place products from select small boutiques and specialty shops around the country in Target stores for six-week runs beginning May 6.

The department store is well known for its design partnerships with big-name designers and luxury clothing houses such as Jason Wu and Missoni, creating affordable, designer-inspired clothing and home collections. For The Shops At Target, the store teamed up with small-business owners to create a hand-selected line of goods for Target, while recreating each business's unique aesthetic with personalized displays.

The first round of featured shops include five U.S. based specialty shops; San Francisco's The Candy Store, Aspen, Colo.'s Cos Bar, Boston's Polka Dog Bakery, Connecticut's Privet House and Miami's The Webster.

Diane Campbell, who co-founded The Candy Store with her husband, Brian, said partnering with Target is "like finding the golden ticket." "This opportunity is amazing and it has been such a pleasure to work with Target on this," she said. "We're not exactly sure what's in store for us, but we're so excited for the future."

The first group of shops, which offer a variety of products from dog biscuits and lollipops to luxury home furnishings and unique cosmetics, will be on display in all Target stores in the U.S. Product prices range from $1 to $160.

"We've got a new website with an online store," Campbell said. "We're hoping this partnership will bring better recognition to the brand and help grow our online business."