Okay, so ethical fashion is a hot issue, but just how do you go about turning your own wardrobe green? With so many complex issues involved, from fair trade labour practices to environmentally friendly fabrics, showing you care and looking great can be a tricky balancing act.
Need a helping hand? Step forward the new breed of 'eco stylists'; Dawn Mellowship, Elizabeth Laskar and Jocelyn Whipple.
Ethical make-overs may be big news stateside but we are only just catching on here. In fact the service is so new that until a few months ago it simply didn't exist in the UK.