James Franco's 'Spring Breakers' Oscar Campaign Gets Serious

Dec 02, 2013 | Updated Dec 02, 2013
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With awards season heading into crunch time -- both the Screen Actors Guild Awards and Golden Globes will announce nominations next week -- A24 has put together another For Your Consideration advertisement for Franco's role in "Spring Breakers." The studio -- which is pushing Franco using the phrase "Consider This Sh-t," a play on one of his many "Spring Breakers" catchphrases -- has already released print advertisements for the performance, but this clip highlights the critical praise Franco earned for playing Alien in the Harmony Korine film.

"There will never be a movie or a character that is more important for this age than 'Spring Breakers' and its protagonist Alien," Franco wrote in his own review of "Spring Breakers" for Vice.com. "As Harmony Korine’s friend Werner Herzog said to me on the phone call of all phone calls -- I was out in North Carolina, sitting in a little Mexican restaurant called Cocula that I frequent on my lunch breaks from the low-residency writing MFA program at Warren Wilson College, just staring out the window that’s frosted over with a map of Mexico, at the dirty field across the roadway -- when he told me that my performance in the film made De Niro in 'Taxi Driver' look like a kindergartener, and that the film was the most important film of the decade. Imagine in a distinct German accent: 'Three hundred years from now, when people want to look back at dis time, dey won’t go to the Obama inauguration speech, dey will go to 'Spring Breakers.'"

Watch the latest "Spring Breakers" For Your Consideration advertisement below. "Spring Breakers" is available on Blu-ray now.

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