Gildan Activewear made its Super Bowl debut with a short ad intended to demonstrate the lengths that a man will go to win back his favorite t-shirt.
During what is made to appear like the morning after a wild night, the man in ad wakes up and discovers, as he is attempting to flee the scene of whatever amorous romp had occurred the previous night, that his prized t-shirt is missing. Realizing that woman asleep on the bed is wearing his shirt, he quietly tries to ease it off of her before she wakes up -- and while her cat looks on.
The ad, leaving more questions than answers, received generally negative reviews from Twitter users watching the game.
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As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?