Magic doesn't come cheap these days.
Admission fees at Walt Disney World in Florida have jumped for the second time in less than a year, with a single-day ticket to the Magic Kingdom now costing $99 for ages 10 and up.
That's a $4 increase over the prices announced last June.
Tickets for ages 3-9 now cost $93 for a one-day ticket, while the under-3 set will continue to get in free.
Ticket prices also jumped by $4 at the three other theme parks at Walt Disney World, with a single-day admission to Epcot, Disney's Hollywood Studios or Disney's Animal Kingdom now costing $94 for ages 10 and up and $88 for ages 3-9.
"Our pricing reflects the high quality and breadth of experiences we offer and our ongoing commitment to investing in our parks," Disney spokesman Bryan Malenius told the Orlando Sentinel. "We offer a variety of ticket options that provide a great value, and find that most guests select multi-day tickets that offer additional savings."
While last year's price hikes hit visitors to Walt Disney World as well as Disneyland and Disney's California Adventure in Anaheim, the latest increase appears confined to Florida. The Florida parks are home to the company's new high-tech wristband-based ticketing and ride reservation system, called MyMagic+.
Last summer, the Sentinel quoted a source as saying the ambitious project had cost at least $1.5 billion.
CORRECTION: An earlier version of the story mistakenly stated that the price for ages 3-9 is $93 per day, when it is in fact $93 for a one-day ticket. As noted, prices decrease with the purchase of multi-day tickets.