Was Budweiser's ad starring Clydesdale horses the most-loved commercial of the Super Bowl?
The ad showed the strong bond between a Clydesdale horse and his trainer, who raises the horse from its birth and then reunites with it years later. The emotional story unfolded to the tune of Fleetwood Mac's "Landslide" in the background. The spot earned swift praise on Twitter.
Mindy Kaling said she "loved it." Jimmy Fallon tweeted,
The ad proved to be a tearjerker. OWN president Sheri Salata — who tweeted, "I'm crying over the [Clydesdale] reunion shot" — was one of many viewers who teared up over the commercial. Rob Mosely, sportswriter for The Register-Guard in Oregon, also tweeted:
Budweiser has done it again. Well done. #Clydesdales
— jimmy fallon (@jimmyfallon) February 4, 2013
Aaaaaaaaaaand, Budweiser just made everybody at the Super Bowl party tear up.
— Rob Moseley (@DuckFootball) February 4, 2013
The commercial came in first place in USA Today's Ad Meter hours after the Super Bowl. Executives at Anheuser-Busch were happy with their performance on Sunday night, according to the paper. Paul Chibe, vice president of U.S. marketing, told USA Today that the ad "touches a chord" in consumer hearts.
Watch all the Super Bowl commercials in the slideshow below, and let us know what you think of Budweiser's Clydesdale commercial in our poll.