Tuesday night retail giant Target helped rapper B.o.B fete his new album Strange Clouds with a party attended by hundreds of media movers and shakers.
B.o.B, whose real name is Bobby Ray Simmons, Jr., has teamed up with Target to offer fans an exclusive edition of the new album featuring five bonus tracks, which will be exclusively sold at Target stores nationwide.
But while we love his music, we're also really digging his style.
So, before he hit the stage to perform last night, Huffington Post Black Voices chatted with the Atlanta native about the partnership with Target, how he puts together an outfit and the fashion items that make him tick (literally).
How did the collaboration with Target happen?
It all started with Target's interest in being part of my second album, which I feel is a happy marriage. My music reaches such a large audience and everyone goes to Target -- so it's a great company to team up with.
Let's talk about your personal style -- how would you describe it?
I just do what I like. Earlier in my career I felt like I needed to be crazy and wild with my style since my music was crazy and wild. But now, I just wear what I want to wear. I just do me.
So, your style has a lot to do with your level of confidence?
Yeah. You have to feel good in what you're wearing, if you don't feel good it's not going to look good. You ever see someone wear something that's crazy and say 'that's so crazy!' But they look good in it, because they feel good in it -- you can just tell.
Do you have a stylist or do you have complete control of your image?
I need a stylist to help me pull together a wardrobe. I just don't have a lot of time to go shopping. So I have a stylist that knows what I want to wear, what cut of clothing I like, someone that really thinks and understands what my style and how I want to feel in the clothes. If not, I would just wear whatever clothes I would run into -- which wouldn't look good since I'm always moving.
What is your favorite fashion item?
I'm a watch man -- I love watches! That's the one thing that I will always stop and look at.
When you have a watch on, it just sets everything off. It's the icing on the cake when it comes to your entire look.
Any favorite brands?
There are a lot! I really like Bell & Ross and Rolex.
So do you build your daily outfits around the watch you want to wear?
No, it's not quite that deep. But I do think an outfit begins with the top or the shoes and everything else follows.
So are you a "shoe man" as well?
I'm definitely a "shoe man." if my last name wasn't Simmons it would be Shoeman!
Is there anyone that inspires your personal style?
As a hip-hop artist who likes fashion, who can't help but notice people like Kanye West, Tiger, Big Sean and definitely T.I.P. These guys really understand how to be progressive and fashion forward.
Check out the slideshow below for a look at B.o.B's best fashion moments.