Over the last few months, I've focused a great deal of attention on researching the youth vote, digging into the factors that influence partisan identification and voting behavior among these young voters. As a Republican pollster, I'm primarily interested in diagnosing "what went wrong?" in terms of young voters in the last few cycles. Some of the possible answers seem obvious - the charisma of Obama, the age of McCain, the disillusionment with the GOP, the Iraq war, President Bush, the GOP's differences with young voters on issues like the environment and "moral issues" - and in the coming weeks, I hope to examine these factors. But first, I'm interested in starting a discussion with Pollster.com readers about the topic.
As a starting point, let's take a look at the electorate from 1972* through 2004. This comes from media exit poll data and the universe for "overall" in this instance is those respondents who provided their age. Additionally, "independent" does not include "other/something else". I am currently waiting on the data set for 2008, and thus I'm not yet able to break down 2008 by age, so it has been omitted from this chart. (Democrats did better in terms of partisan identification in 2008 than they did in 2004.)
This chart shows that prior to 1984, partisan identification was more fluid, with Watergate turning massive quantities of Republicans into Independents, particularly among young voters. Yet once 1984 rolls around, young voters behave quite similarly to voters overall in terms of partisan identification. With the exception of the 1996 election (featuring the Republican nomination of Sen. Bob Dole), trends in partisan identification among young voters look quite a bit like they do for the electorate overall.
Yet ideologically, a very different story is told about elections since 1984. While partisan identification among young voters has very closely followed that of the overall electorate since that time, the youth vote has been ideologically very different ever since the 1992 election of Bill Clinton. In this case, I use 1984 as the starting point because media exit polls prior to 1984 ask their ideology question in a different manner, omitting "moderate" and instead using "somewhere in between" as a response option. For the sake of comparing apples to apples, I've chosen to begin the chart where the question wording becomes consistent.
So what does this mean for the Republican Party moving forward? In 2004, young voters looked a lot like voters overall in terms of party ID, but looked further to the left in terms of ideology. What does this party ID/ideology discrepancy mean?
Once we get a chance to dig into the 2008 data, we will know more about how the youth vote changed in the environment that was nothing short of toxic for Republicans. But even the ideological post-Clinton shift that endured into the Bush years should be a fact that the GOP considers as they craft a strategy moving forward to rebuild a long-term majority coalition.
*In the interest of disclosure, 1972 is not an arbitrary starting point, it is rather the oldest data set I currently have, and I would welcome the input of any scholars or readers with data from media exit polls prior to 1972).