"South Park" Creators Sign Online Deal To Expand Brand

"South Park" Creators Sign Online Deal To Expand Brand

In March, the season premiere of "South Park" began by barging into typically risqué territory, with a squirm-inducing bit about the taboo of using a certain racial epithet.

To Matt Stone and Trey Parker, the creators and executive producers of "South Park," Comedy Central's most lucrative franchise, the clip ought to have been blazing its authorized way around the Internet, its flouting of social norms picking up ad revenue with every set of eyeballs. Instead, the clip was easy to find, but it wasn't making any money for its rightful owners.

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