BOOKS
05/25/2010 11:05 am ET Updated May 25, 2011

Hotels Start Hosting Author Readings, Other Cultural Events, To Attract New Customers

She said she used to choose from a few familiar hotel chains because they offered a predictable experience. Now she looks for hotels like the Sorrento in Seattle that has started to offer cultural and social events, including author readings and current event symposiums. "It's nice to have a reason to come out of my room," she said.

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