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Hotels Start Hosting Author Readings, Other Cultural Events, To Attract New Customers

May 25, 2010 | Updated May 25, 2011

She said she used to choose from a few familiar hotel chains because they offered a predictable experience. Now she looks for hotels like the Sorrento in Seattle that has started to offer cultural and social events, including author readings and current event symposiums. "It's nice to have a reason to come out of my room," she said.

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