Greek yogurt giant Chobani is celebrating LGBT Pride Month with a stunning -- and sexy -- new commercial.
Released June 15, the "Simply 100" commercial shows a lesbian couple sharing an intimate moment before breakfast in bed.
The new clip is part of Chobani's "Love This Life" creative campaign, which aims to highlight "real, authentic moments in life -- modern American stories." The inclusive message of the ad, a Chobani spokeperson told The Huffington Post via email, is in line with the company's longtime support of the lesbian, gay, bisexual and transgender (LGBT) community.
"As part of our founding mission to make better food for more people, inclusiveness is at the heart of Chobani," the spokesperson added. "We’re proud that our products are enjoyed by all and we celebrate that diversity whenever -- and however -- we can."
It isn't the first time that Chobani has spoken out in support of LGBT rights. Last year, officials released an image of stacked yogurt cups representing the colors of the rainbow with the tagline "Naturally Powering Everyone," just days after the the company, which was a sponsor of the United States Olympic Committee and Team USA, publicly denounced Russia's "gay propaganda" laws.
At the time, the Russian legislation, which imposes fines and even jail time on individuals who are deemed to be distributing "gay propaganda" to minors, had sparked an international backlash in advance of the 2014 Winter Olympics in Sochi.