This Beer Company Wants To Turn Your Happy Hour Into Sad Hour

We've got happy hour all wrong.

As Hawaii's Kona Brewing Company points out in its hilarious new ad campaign, why is happy hour only one hour? Why not have one "sad" hour and have the rest be happy hours?

With Hawaii's track record for being among the country's happiest and healthiest, we're more than willing to comply.

Bonus: An important lesson in single tasking: