SXSW: A History

May 12, 2010 | Updated May 25, 2011

Hundreds of people will hit the streets of downtown Austin this weekend for South by Southwest, the 10-day festival showcasing music, film and interactive conferences held in mid-March.

What started as a music-only festival has since expanded to include film and interactive events. People and artists in the three industries can mingle and learn from each other during the conferences held in the Austin Convention Center and showcase their work at the festivals held throughout downtown Austin.

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