Yoko Ono and Hard Rock Cafe are teaming up to campaign against hunger with donations, music and merch. The "Imagine There's No Hunger: Hungerthon 2009" is drawing on customer generosity and celebrity punch to fight poverty and hunger through World Hunger Year (WHY).
There are almost too many ways to participate in this campaign, so we'll break it down for you: Several top musicians and bands, including O.A.R. Elvis Costello, Eric Hutchinson, Brett Dennen have donated rare, live or previously unreleased tracks for the campaign's digital album, "Serve4." The album can be downloaded via iTunes, Amazon or the Hard Rock Web site. If you decide to chow down at a Hard Rock Cafe near you, you can donate a dollar to the campaign and get an "Imagine" bracelet which you can sport along with celebrities like 50 Cent. Or, you can buy John Lennon inspired merchandise on the Hungerthon site.
No matter which way you chip in, 100 percent of the proceeds from Hungerthon donations will go to eight "on the ground" partner organizations of WHY, which advocates for innovative, community-based solutions to hunger and poverty.