POLITICS
04/17/2013 04:35 pm ET Updated Apr 18, 2013

White House Uses Social Media Tool Thunderclap To Spread Message About Gun Violence Prevention

If you were were on Twitter Wednesday afternoon, you may have noticed lots of tweets similar to this:

Those tweets were generated by a tool called Thunderclap, which the White House deployed on its website. Visitors to WhiteHouse.gov were encouraged to sign up with their Twitter and/or Facebook accounts. A suggested -- but customizable -- message was provided. Those signing up were told that the message would be shared at a certain time, and only once.

On Wednesday afternoon, hours before the Senate was set to vote on amendments to its gun bill, the social postings were unleashed:

white house thunderclap

Thunderclap is a popular tool used by many advocacy groups, but this was the first time that the White House had used it.

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