Univision, ABC News On A Quest To Reach English-Speaking Latinos

DORAL, FL — On Jan. 18, Univision’s star anchor, Jorge Ramos, arrived at the U.S. Supreme Court for a high-profile interview with special appeal to his massive audience. Ramos, by far the most recognized and respected face of Spanish-language news in the United States, greeted Associate Justice Sonia Sotomayor, the self-styled “Wise Latina” who’d made history as the first Hispanic on the court.

Before the cameras rolled, though, Sotomayor — who was born into a Puerto Rican family in the Bronx — requested a small favor. “She asked me, ‘If I have a problem with my Spanish, please help me with my translation,’ ” Ramos recalls one recent afternoon in his spare corner office at the Univision studios in the Miami suburb of Doral.

“Sotomayor, she’s fantastic, but she struggles with Spanish,” Ramos says. “She spoke Spanish very slow.”

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