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Nat Brown, Xbox Creator, Is Convinced Apple Could Take Over The Gaming Industry

Feb 14, 2013

Should Apple get into the gaming industry?

Nat Brown, one of the creators of Xbox at Microsoft, believes so. Brown has had it with Xbox and its competitors and in a recent blog post, Brown rips Xbox, Nintendo, and Sony to shreds while commending Apple. Brown writes:

Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money.

Brown left Microsoft in 1999. As for his former project, Xbox, Brown had this to say:

Touting strategic and market success when you’re just experiencing your competitor’s stumbling failure (yes, Sony, Nintendo – you are, I’m afraid, stumbling failures). A complete lack of tactical versus strategic understanding of the long game of the living room.

Brown's theory isn't a new one. In fact, rumors of Apple getting into gaming have been persistent for years, with speculation that Apple will buy Nintendo occasionally rearing its head. And, as Brown points out, Apple has been "a games competitor" with the iPad and iPhone since their launches in 2007 and 2010, respectively.

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