But not anymore! Becks' new spring/summer 2013 campaign, which Design Scene brought to us, has changed all that. And may we say: LET THERE BE LIGHT.
Beckham's bodywear line for the retailer has already granted us a number of shirtless ads (and one very nice Super Bowl commercial). But the latest season of Becks' underwear showed even more promise: in August, we learned there'd be a Guy Ritchie-directed video to go along with it, and we nabbed a few sneak peeks of him frolicking in his underwear.
In the new ad, the athlete sports a pair of $14.96 boxer briefs that are, you know, in for spring and all that. (There's nine styles altogether, from the briefs to long johns.)
The spring/summer 2013 line lands at H&M on Feb. 2, and the video drops on Feb. 6, but for now, sate your Becks appetite with the first look at the official ad.
Yes, it's IN COLOR.
In case you forgot, here's a look at David Beckham's last H&M campaign!
Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
Do you have a style story idea or tip? Email us at firstname.lastname@example.org. (PR pitches sent to this address will be ignored.)