From innovative fishmonger to international YouTube sensation, Muhammad Shahid Nazir has turned one pound worth of fish into a viral pop hook that's got people everywhere tapping their feet to the beat.
Nazir, a 31-year-old Pakistani fish seller, rose to fame after a video of him hawking fish at Queens Market in London made its rounds on the Internet earlier this year. In the catchy clip, Nazir -- also known as the "One Pound Fish guy" -- sings a simple ditty about his fishy wares.
"Have a, have a look, one pound fish. Very, very good, one pound fish," he croons, welcoming customers to shop for the frozen fish he has on sale for one British pound (about $1.60).
As popularity of the YouTube clip grew, the fish hawker was approached by Warner Music to record a "techno-infused version" of his now-famous song. He also made a music video to accompany the new track -- a Bollywood-style clip that features a number of racily-clad dancers.
Nazir has since been featured on TV shows, such as Anderson Cooper's Anderson Live, and his story has been covered by news agencies including the Associated Press, Al-Jazeera, CBS and AFP.
The original video has been viewed more than 10 million times on YouTube, and the song clinched the 29th spot on the UK top 40 chart over Christmas.
"One Pound Fish changed my whole life," Nazir, who returned to Pakistan last week to a hero's welcome, told the Associated Press. "I am so happy now."
According to the AFP, Nazir is now planning on traveling to France and the United States to release his fish-tastic single.
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