Robert Pattinson Lands Fragrance Deal With Dior: UPDATED

Think they'll make him shave his scruff?

Since his girlfriend's very public tryst with another man (you might have heard of it...), Robert Pattinson has become Hollywood's official wounded puppy poster boy. But it looks like the pity party may be over for the heartbroken actor: Pattinson reportedly landed a major gig as the face of Dior's men's fragrances.

According to an E! News exclusive source, the "Twilight" star has signed on to appear in the brand's ad campaigns for three years... and $12 million. It's a whopping sum for Pattinson -- for comparison's sake, Brad Pitt's (much-mocked) deal with Chanel is earning him $7 million.

It's also a major score for Pattinson because of Dior's high fashion status. The pairing of the scruffy star with the sleek menswear label is almost as unexpected as... well, Kristen Stewart's deal with Balenciaga. If we were bigger tabloid conspiracy theorists, we might surmise that Pattinson took the gig to prove to Stewart that he, too, can play in the big leagues.

Although now that they're apparently reconciled, perhaps he can ask her for modeling tips.

Read more at EOnline.com. Think Rob's ads will be, um, better than this?

UPDATE: Hold up. Looks like Women's Wear Daily and the rest of the fashion world jumped too soon. Dior's Paris press office told The Hollywood Reporter on Thursday that the Pattinson news were simply rumors -- there's no contract. Yet. Fingers crossed, people.

Kristen & Rob

Kristen Stewart & Robert Pattinson

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