5 Tips to Channel Instagram For Best Business Promotion

The old adage "a picture speaks a thousand words" has always proved to be right. When it comes to capturing attention, images are always a handy help over daunting text and the old saying plays a great role in your business promotion as well. The social media is a powerful platform and with the rise of image-themed networking site Instagram - it has become even easier to promote & popularize your brand through images on the social sphere.
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Image Credit: Wsirobustwebsolutions

The old adage "a picture speaks a thousand words" has always proved to be right. When it comes to capturing attention, images are always a handy help over daunting text and the old saying plays a great role in your business promotion as well. The social media is a powerful platform and with the rise of image-themed networking site Instagram - it has become even easier to promote & popularize your brand through images on the social sphere.

As per CNBC reports, Instagram boasts 400 million active users monthly, way larger even compared to Twitter! Just imagine how many leads could be reached through Instagram alone- no wonder smart entrepreneurs are fast banking on Instagram as one of their most potential marketing channels to reach out to the masses today. You too can capitalize the magnum userbase of Instagram to promote your business, alongside your promotional activities on other major social networking platforms like Facebook, Twitter or LinkedIn. However, you must be aware of the basic tricks for Instagram to market your brand effectively here.

Know the common etiquettes

Every social media site speaks of a range specific social networking etiquettes and you have to religiously abide by all those, whether it's a personal or business account. The same rings true for Instagram users, especially when you are targeting business promotion as otherwise it might even jeopardize your business reputation. Here are the tips you must follow as a sincere Instagram user-

  • Since Instagram is primarily a visual medium, your focus would be on interesting and top quality images pertinent to your business or industry niche. Post a limited amount of images a day to stay true to quality. Flooding followers' feed with hazy blurred pictures won't do any good and can even upset your target audience, leading to a bad word for your business.
  • Maintain brief yet appropriate photo captions. A catchy relevant caption is anyday big crowd-puller. The right caption would enable your audience to connect to your pictures & brand in the right tune.
  • Added to posting images regularly, you must make sure to network with your audience an followers over there. Instagram is primarily a social networking site and a proper clean serious networking routine will help you to establish a strong connection with your target niche on the site. So, post timely answers to comments on your photo, "Like" images that you actually like and so on.
  • Hashtags are one powerful tool when it comes to promoting your business on Instagram and it really helps you to reach out to a massive number of people. But then, don't misuse them. It's best to go for popular hashtags that people know of such as #photooftheday, #instagood, #tagforlikes etc.

Frame a strategy

When you are looking forward to a sustainable business promotion, you must develop the right strategy or game plan first. It is especially important when it's about such a massive populace on Instagram. The strategy would guide you the steps to take and progress with your promotion on Instagram and would assure that you don't get lost midway. You would have to decide the types of images to upload (in tune with your brand & business), the type of followers you would be banking on, time of your posts & many more. The strategy would keep you organized with your campaign and help you to achieve your goal faster.

Set up a prp profile

Your profile on Instagram plays a great role in establishing a solid impression about your brand and hence you have to be really careful about your profile here. Your profile must be complete with all the needed business details as incomplete profiles are really unprofessional. Upload a professional and appropriate profile picture and also offer your website link.

Interconnect all social profiles

If you already have a thriving presence on other social networking sites like Twitter or Facebook, you can ask your loyal followers there to follow you on Instagram. This would add a further boost to your follower base on Instagram.

Learn cool photo editing tricks

It's the age of cool photo effects today and cooler your effects, better would be the prospects for you. The point is especially important when you are about to promote your brand in a photo-centric social networking site as Instagram. Thus, you have to hone up your photo editing skills to add depth to your regular pictures. Don't worry, you have a wide range of many great photo editing apps today such as Facetune, Hyperlapse, Snapspeed and so on that would make your pictures even more dynamic.

Images, GIFs and videos score higher over plain textual contexts when it comes to engaging audience- and with the right techniques & right etiquettes, you are sure to enjoy a widespread audience base for your business Instagram profile.

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