Pamela French

My work experience is varied. It includes: producing for About.com, producing and studio-managing for an online video start-up (videoBio), producing/directing an hour documentary for TLC, and segment producing for the New York Times, the Food Network, HGTV and the Style Network. I’ve also directed multiple music videos and commercials, edited a Cannes-selected feature film and most recently – I won the Pepsi Refresh Challenge to make a socially conscious film on Greening the New York City’s Schools. I believe my knowledge and experience in all aspects of production is very strong, and I love overseeing a job from soup-to-nuts. (pamelafrench.tv)

I’m a New York based, independent producer/director of television and commercials and mother of two. I specialize in fly-on-the-wall films;as seen in “Getting In… Kindergarten,” an hour that aired on TLC about Manhattan parents struggling through the subculture of the NYC kindergarten admissions process. The film which shadowed three families, for over a year, showcased my ability to gain access into the lives and hearts of my subjects. In all my work – whether it’s Mick Jagger talking about the Rolling Stones, an anxious parent taking her child for an IQ test, or a heart attack survivor recounting a near-death experience, I try and capture the triumphs and tragedies of my subjects with intimacy and realism.

I began my career making independent avant-garde shorts with New York artists like Keith Haring. After a long and fruitful spell at MTV’s Music Video and Artist Profile unit, I went on to document and promote artists in dance, music, and the visual arts for Channel 13’s award winning, City Arts. My long involvement with the music scene led me to produce Listen Smart, an educational film about hearing loss within the music industry. Featuring emotional interviews with music icons like Ozzy Osbourne, Lars Ulrich (Metallica), Wyclef Jean and Moby – the film is on permanent exhibition at The Rock and Roll Hall of Fame.

In the summer of 2008, I felt the itch to be proactive both creatively and environmentally, and hit the city streets with my bike, a flip camera and a question “How would you make New York a Greener Apple”? Forty, short films later, I’ve created this grassroots campaign “A Greener Apple (NYC)”, where New Yorkers themselves tell how they would make their city of New York a “greener” place to live. During the past year, I have produced – with the help of The NYC Dept. of Education and Grow NYC, a short film entitled GREEN GRADES – NYC Schools Recycle! This 4-minute piece is the seed to the educational film I am presently producing, “Green is the Word”, with my 2011 Pepsi Refresh Grant.