Contributor

Harry Spero

Songwriter, musician, band leader, advertising executive and president, Spero Media

Harry Spero, president of Spero Media, is a songwriter, musician, band leader and advertising executive based in Manhattan. His career cuts across an eclectic mix of high-profile positions in the media, advertising and music industries. Early in his career Spero was a songwriter for the publishing company of rock impresario Don Kirshner. Later, he was a vice president at Midland International Records, developing the recording careers of John Travolta, Melanie, Silver Convention and other artists. In 1981, under the pseudonym “Chatsworth and Burt,” Spero and his then-songwriting-partner, hip-hop pioneer John Robie, wrote “Preppie Rap,” placing them among the first white rappers. As vice president of advertising for the retailer Crazy Eddie, Spero wrote and produced thousands of TV and radio commercials that “drove people INSANE!” as the retailer became one of the best-known brand names in the world. As head of marketing for WFAN-AM in New York, Spero helped develop the first all-sports radio station in the United States. For the last 16 years, Spero has led Spero Media, an advertising agency with clients such as the New York Mets, the New York Jets, the Miami Dolphins, the WWE, SNY, Major League Soccer, the U.S. (Tennis) Open, The Discover Orange Bowl, Fitzgerald and Fitzgerald, Modells, Broadway musicals such as “A Chorus Line” and “The Color Purple,” the National Basketball Association and many others. For more information, visit harryspero.com.

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