Contributor

Christina DeGuardi

SVP of Marketing, Branding and Communications, Crunch Fitness

Christina brings a unique approach to all brand communication, one that's informed by her 20 years of experience dealing with premier brands at agencies across the globe. In that time, she's worked in all mediums and managed the production of multi-tiered campaigns for large-scale accounts, like Burger King and Volvo, fostering her understanding of strategy and positioning, business development and B2B sales strategies for brands with a franchise component. She¹s spent the last 7 years at Crunch where she manages a full marketing team and creative department with expertise in media, public relations, promotions, copywriting, websites and production.

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