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Axelle Tessandier is a content strategist, trend spotter, writer, curator, bold thinker and founder of Axl Agency. After different experiences in French media, TV, press and foremost cinema, she helped green organizations to communicate using the digital environment. In 2009, she participated in the innovation program Palomar5 in Berlin and San Francisco where she explored the values and expectations of digital natives in the workplace. She also wrote for different online publications such as ReadWriteWeb and The Next Web before becoming the Marketing Director of the US based startup Scoop.it. She is now working side by side with brands and projects she believes will inspire their customers and audience to take action on designing a better world. No naive statement according to her, she is just a true advocate for the power of the web.