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Amy Ziff is founder and executive director of MADE SAFETM, America’s first nontoxic certification to verify that everyday household products ranging from baby to beauty and furniture to fashion items are made with safe ingredients not known to harm human health or ecosystems. Amy pioneered the Made With Safe IngredientsTM Screening Process and led the building of the organization’s revolutionary Toxicant Database, to create one of the most rigorous human health safety standards on the market. Amy is a seasoned entrepreneur and award-winning brand marketer with a Masters in Journalism and Communications. She was the co-founder of Jetsetter, and a founding team member of Site59, acquired by Travelocity. Today Amy helps companies innovate safer and sustainable products, writes about the chemical world we live in, teaches about nontoxic living, and speaks at events around the world.